An opportunity for innovation.

 

Shopping malls are multifunctional environments that offer convenience, services, leisure and gastronomy, thus substituting street and outdoor activities. This reveals a strong trend and opportunity whose quality of brand experience would be responsible for giving reliability and relevance to the enterprise.

 

We believe that this experience would only be complete and credible if we brought, to the mall’s environment, the street bar in its totality. We investigated icons, references and the standardization of bars and pubs; in addition, we qualified their pertinence and defined the routes that are most aligned with the brand’s positioning. 

 

Based on the pin-up girl of the original street bar, we created the brand as a beer label, complemented by the graphic pattern of the traditional blue and white tiles. The visual and verbal language extends from end to end, building the brand’s universe and integrating it into the bar’s environment and materials.

The enterprise has been so successful that the second store was opened during the first year of operation.