A manifesto that has

become a brand.

 

The search for quality of life, even though it has some particularities and different meanings for each individual, is something universal, especially for people living in metropolises. For some, it may mean opening an inn on the beach – or something similar, almost always a utopian dream -; for others, something simpler and reachable, like having a tasty and healthy meal in the middle of the week day?.

 

The belief that it is possible to have a truly special moment during our meals, in the middle of the city’s hustle and bustle, and despite the large availability of fast foods, is the inspiration and the basis for the brand’s positioning. A belief that is revealed in salads, snacks, cakes, and juices prepared daily or every hour. The store’s shelves display a reduced number of products with large variety, which guarantees their freshness. Seasonality and variation of ingredients are also respected, under the banner of the struggle against the pasteurization and industrialization of our food.

 

To rescue one of the nostalgic moments that most represent this delicious break in our daily frantic routine, and also to reaffirm the brand’s belief, we created the name, the logo, packaging, folders, menu, uniforms and the store’s visual communication based on the visual culture of the picnic, with a charming retro atmosphere connected with handmade products. The launch of the store was very successful, especially in the social networks.