A brand with a lifestyle.

 

Frozen yogurt consumption is a recent phenomenon in Brazil that has grown quickly in a short period of time. In only two years, more than 15 brands established themselves in the market, offering basically the same product with similar characteristics and benefits. With its franchise in full growth, Yoggi needed to maintain its strong presence in the market through a unique proposal.

 

We believe that more than differentiation, it was fundamental to search for positioning. Yoggi is not only a product offer: it is a lifestyle with its own attitude and personality, and a clean and cheerful sophistication, just like the atmosphere of its origin - the neighborhood of Ipanema, in Rio de Janeiro.

 

We revised the brand’s entire verbal and visual identity, marked by a gourmet touch and a light and informal attitude, and we aligned all the store and communication materials. Our aims were to build a more relevant brand personality to its target audience, and to guarantee a long-lasting business. 

Client: YOGGI

Account manager: Ligia Freitas

Creative concept: Marco Aurélio Kato and Thiago Belas

Designer: Mateus Menegatti