Revamping a classic brand.

 

Bon Gouter was one of the great launches in the category of crackers in Brazil. It has established a new segment and has practically become its metonymy. Kong was invited to collaborate with the reaffirmation of this value position through the creation of new packages, bringing innovation while maintaining the brand’s traditional attributes.

 

We believe that certain “concepts” or visual attributes are strongly influenced by the period of time in which they are located. Thus, the “Premium” of the 1990s is remarkably different from that of the 2000s. More than seriousness and solidity, it was necessary to bring more fluidity, emotion and contemporary refinement to Bon Gouter.

 

The new brand, which is more gestural and has more appetite appeal, balances premiumness (through the golden color) with the strong presence at the point of sale (red wall). Aligned with the market’s evolution, the package features two panels (a vertical and a horizontal one), which guarantees flexibility and performance optimization, both in large and small channels.